In the whirlwind of management, daily busyness, and routine, leaders are pulled in many directions, making it easy to lose sight of the bigger picture.
Are these roles being neglected or left to be performed by someone else?
1. Chief Vision Caster
Your people depend on you not only to communicate the direction and purpose of the company but also to make decisions that align with it. To focus your team’s efforts, keep a steady drumbeat of reminders about why the company exists (mission) and what success will look like when the mission is accomplished (vision). Habakkuk 2:2
2. Chief Culture Champion
You are the primary implementer and highly visible model of the culture you wish to create or the one you condone. Clear core values define the behaviors you expect from your team in support of the mission and vision. Embody the culture and vigorously champion it. 2 Thessalonians 2:15
3. Chief Performance Monitor
Once Robust Good Health (RGH) is defined for your company, identify, benchmark, and monitor key operating metrics. Ensure everyone is fully aligned in creating downline company value. Matthew 25:23
4. Chief Perspective Curator
Effective strategic planning and innovation require openness and honesty about the realities impacting your business. Regularly seek wise counsel from qualified advisors who share your worldview. Proverbs 27:23–24
5. Chief Leadership Developer
Hire and empower leaders who complement your weaknesses. Encourage, recognize, inspire, and reward them regularly. Give your team the freedom to engage in healthy, productive conflict, but ensure everyone responsible for driving or managing performance is aligned with the company’s mission. 2 Timothy 2:2
6. Chief Foresight Agent
Equip the company to navigate ever-changing socio-economic, geopolitical, and market conditions. This requires constant study of industry indicators, trends, and forecasts to prepare the business for agility and innovation. Proverbs 21:5
7. Chief Maximizer
Cultivate and expect high performance from your sales team. Occasionally, you may need to personally close strategic sales, complex deals, or key accounts. Prime prospects will appreciate attention from the top, and you’ll stay informed about how your company presents its value proposition. Proverbs 11:14
8. Chief Steward
To maximize financial readiness and avoid burdensome debt, ensure there are always enough reserves and healthy cash flow to protect the company from economic disruptions. Colossians 3:23
9. Chief Ministry Catalyst
God placed you in His business for a reason. Your company can impact more people daily than most churches do on Sundays. Incorporate actions that demonstrate the love, generosity, and truth of the gospel so others are served and Christ is honored. Matthew 5:16
Learn more about C12’s approach to Christ-centered business leadership. Visit c12northeastohio.com.
David Beasley
Principal Chair
